Ive been working at the forefront of digital marketing since 1997. Back in those days the internet was a very different beast.
Back then simply posting your site live was enough to guarantee inclusion in the search results and Yahoo was the big player in town.
Now we have many obstacles to face and many different avenues to perfect.
- Social media campaigns
- Data collection
- Search engine optimisation
- Paid ad campaign
- display networks
The list goes on. Setting out on your first digital marketing campaign can seem like a daunting task, so I have decided to try and make things a little easier by guiding you through the pitfalls.
I have managed campaigns including, finance, health, food and and just about everything in between.
The one thing that every successful campaign shares is exceptional content, published regularly and a well constructed brand and tracking implementation. These are the basics of every account I have ever managed.
Let’s finish by taking a look at some of the websites I think best demonstrate my thoughts on digital marketing.
If you would like to drop me a line, or contribute to my blog you can find the link here.