Business

How does a business manage stock effectively?

Marketing Roadmap

While there are the many different things that a business needs to “get right” in order to truly thrive and to have the best possible chance of overcoming the professional obstacles that are likely to confront them, it’s difficult to argue that many things are more important than effective stock …

Read More »

Marketing Your Website Beyond SEO

You probably think you have everything you need to create a successful website: your domain, web hosting, logos, design and more. How about web analytics? Statistics are important when it comes to understanding your potential customers. Plus, if you understand your customers, it’ll help you make better decisions. For example, …

Read More »

Digital Marketing Trends For the 21st Century

Digital Marketing Trends

Today, there are many digital marketing trends that you should look out for. With the introduction of new gadgets and accessories like mobile phones, tablets and notebooks, we all know what the world is now into. It has become a global village in which all products, services and companies are …

Read More »

What Is a Nurture Campaign?

Nurture Campaign

The term “nurture campaign” is probably the most important word in a professional marketing consultant’s vocabulary. Nurture campaigns are an effective method of consistently building a relationship with consumers and potential clients through different digital channels. A good lead nurturing campaign, however, is generally designed to build your database and …

Read More »

Online Marketing Tools For Small Businesses

Marketing Tools for Small Business

Online marketing tools for smaller business are really hit or miss. These amazing tools are fun because they offer your company services at a reasonable price and give you a myriad of options for you to use. But over time, you’ll find that most online marketing tools aren’t very effective …

Read More »

Selling to Millenials

Selling to Millenials

With the economy being in a slump and with people being worried about the future, selling to millenial is not as easy as it was before. With people spending less time working and more time with their families, the amount of things they buy is very much on the rise. …

Read More »

The 80/20 Rule In Business

80/20 Rule in Marketing

The 80/20 rule is an old concept that has been around for many decades. However, it is only recently that marketers are making good use of the idea to their advantage. Practicing the 80/20 Rule, applying the rule to your marketing campaigns can make a world of difference. Making use …

Read More »

Thought Leadership In Business

Thought Leadership

This article gives an introduction to thought leadership, a term used to describe a new approach to business. It also gives a few examples of how this approach has had an effect on the marketplace, as well as some tips for people who are interested in becoming thought leaders. Business …

Read More »