Marketing

Marketing transformation is a complex transformation of the current business environment and requires the help of an external consultant who is experienced in this field. Marketing Transformation is based on a number of different disciplines and has three main keys to effective marketing transformation. Transformation begins with creating a plan. …

If you are a newbie in the world of online business, you should read about some of the affiliate marketing tips that I have included in this article. You do not want to waste time with useless information, so it is imperative for you to pay attention to the following …

Today, there are many digital marketing trends that you should look out for. With the introduction of new gadgets and accessories like mobile phones, tablets and notebooks, we all know what the world is now into. It has become a global village in which all products, services and companies are …

Without a proper online store marketing strategy, most people cannot get your online shop to the top of search engine results. This is because online stores have to compete with thousands of other web-based stores, which make up the massive search engine conglomerates that are in existence today. Hence, you …

The term “nurture campaign” is probably the most important word in a professional marketing consultant’s vocabulary. Nurture campaigns are an effective method of consistently building a relationship with consumers and potential clients through different digital channels. A good lead nurturing campaign, however, is generally designed to build your database and …

Content marketing automation involves writing a lot of articles, submitting them to different article directories, creating content that is relevant to a particular website and linking it back to a particular website. Automated content is written using a template that contains links to all the websites that the content has …

Content syndication, also referred to as blogging, is a way of republishing content on numerous other sites in order to target a wider audience. While most people understand the need for content syndication, few actually know exactly what it means. However, if you are syndicating your own content to a …

The 80/20 rule is an old concept that has been around for many decades. However, it is only recently that marketers are making good use of the idea to their advantage. Practicing the 80/20 Rule, applying the rule to your marketing campaigns can make a world of difference. Making use …

What does it take for a company to start using a marketing plan? The answer may surprise you! Most companies fail to start using a marketing plan because they assume it is too difficult or expensive to implement. They also believe that there is no demand for such a plan, …

The most commonly used B2B lead generation tactic is through internet marketing, which refers to marketing via internet mediums such as blogs, websites, and social media sites. It is cheaper than traditional forms of marketing and requires less investment to achieve results. However, it also requires a higher level of …