Marketing

The 80/20 rule is an old concept that has been around for many decades. However, it is only recently that marketers are making good use of the idea to their advantage. Practicing the 80/20 Rule, applying the rule to your marketing campaigns can make a world of difference. Making use …

What does it take for a company to start using a marketing plan? The answer may surprise you! Most companies fail to start using a marketing plan because they assume it is too difficult or expensive to implement. They also believe that there is no demand for such a plan, …

The most commonly used B2B lead generation tactic is through internet marketing, which refers to marketing via internet mediums such as blogs, websites, and social media sites. It is cheaper than traditional forms of marketing and requires less investment to achieve results. However, it also requires a higher level of …